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wireframe, newsletter archive

Site copies of the Broadband newsletter, Insights, were being migrated to a different platform. That was an opportunity for me to integrate three separate pages into a more usable, searchable single page, and integrating that into a branded, style- and site-compatible navigation. This is the wireframe.

Redesigning a newsletter archive
 

what, where, & when

Web Content Manager
Texas Instruments (TI.com)
Dallas, Texas
2006-2008

keywords

UX, content strategy, IA (information architecture), usability, SEO (search engine optimization), user-centered design, branding, copy writing, global virtual teams, project management, taxonomy, usability, B2B, B2C, HBX (with ReportBuilder), Google Analytics, parametric search, web analytics, Microsoft Office (especially PowerPoint, Excel), Visio, WebIQ, Adobe Dreamweaver, PhotoShop, competitive research.

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