InStep provides prescription, customized orthotics for various foot ailments. They wanted a line of illustrated medical brochures targeting local doctors, and I jumped at the chance to apply my drawing skills, perform research, and indulge my love of biology. Below is a sample brochure and a close-up of one of the medical illustrations, optimized for the web.
Plantar fasciitis brochure
Here, the interior of the plantar fasciitis brochure.
Exterior, trifold brochure for plantar fasciitis.
Hammer toe illustration
Anatomically correct hammer toe illustration.
what, where, & when
Web consultant, graphic designer, database support
InStep Austin (InStepAustin.com)
UX, content strategy, IA (information architecture), usability, SEO (search engine optimization), branding, copy writing, user-centered design, usability, B2C, WebTrends, AdMail, RetailPro, Adobe PhotoShop, Adobe InDesign, web analytics, advertising, research, medical illustration, print advertising.