brief, well-targeted email campaigns
Independent shoe chain InStep Austin was such a wonderful client I found it difficult to stop working with them, even after I'd stopped consulting. They call themselves "the Birkenstock store," but carry many fashionable, foot-friendly shoes. Among many other services, I developed e-newsletters that were broadly compatible across email clients, which we used in well-targeted campaigns. Here are two examples.
MBT sales event
MBT stock photos, my design and development.
summer sale
My photography, my artwork, my design, my development.
what, where, & when
Web consultant, graphic designer, database support
InStep Austin (InStepAustin.com)
Austin, Texas
2005-2009
keywords
UX, content strategy, IA (information architecture), usability, SEO (search engine optimization), branding, copy writing, user-centered design, usability, B2C, WebTrends, AdMail, RetailPro, Adobe PhotoShop, Adobe InDesign, web analytics, advertising, research, medical illustration, print advertising.
