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Alex O'Neal's digital user experience home

  • accessible data visualization

    Making the classic green/yellow/red palette usable for the colorblind.

    Read post
  • a brief history of alex

    Alex's UX skills over time and company. How many skills can a virtuoso ux designer bring to the table?

    This many
  • recent work

    or, What have you done for UX lately?

  • what people are saying

    Testimonials from colleagues and internal clients.

    Read reviews
Beautiful autumn leaves in red, green, yellow and orange.

Photo by enneafive of Flickr, under Creative Commons license.

tip of the moment

Beautiful, accessible traffic color palettes

Solving the problem of providing reliably usable data visualization to colorblind users.

Find out how

skills x company x time

Visualization of my primary UX skills, applied over time by company and location.



  • information architecture
  • taxonomy
  • human-computer interaction
  • interaction design
  • SaaS
  • data visualization
  • cloud
  • SNA
  • social network
  • analytics
  • product design
  • product owner
  • CSPO
  • wires
  • guerilla usability testing
  • wires
  • prototypes
  • front-end development
  • graphic design
  • brand
  • mentor
  • usability
  • heuristics
  • actionable analytics
  • style guides
  • strategy
  • Agile
  • use case
  • functional specifications
  • content strategy
  • editing
  • technical writing
  • copy writing
  • cognitive science
  • user research
  • A/B testing
  • global virtual team lead
  • marketing
  • Scrum
  • accessibility
  • typography
  • print design
  • training

apps, dev tools

  • CSS, CSS3
  • JavaScript
  • jQuery
  • dimple JS
  • D3
  • Balsamiq
  • Adobe CS, CC
  • Dreamweaver
  • PhotoShop
  • Fireworks
  • InDesign
  • Illustrator
  • Omnigraffle
  • Bootstrap
  • Microsoft Office
  • Visio
  • PHP
  • AJAX
  • LAMP
  • MAMP
  • Sublime 3
  • Interwoven TeamSite
  • SharePoint
  • Morae
  • Silverback
  • Google Analytics
  • SiteCatalyst
  • Ad Hoc Analytics (Test & Target)
  • WebIQ
  • Yahoo Web Analytics
  • HBX (w/ReportBuilder)
  • DoubleClick
  • R
  • Pajek
  • Drupal
  • WordPress


  • social network
  • healthcare
  • technology
  • semiconductor
  • retail
  • channel
  • Fortune 50
  • B2B
  • B2C
  • C2C
  • library & education
  • advertising/promotion
  • start-up
  • business intelligence
  • telecom

users supported

  • nurses
  • cloud engineers
  • app developers
  • health care administrators
  • students
  • C-levels & VPs
  • military veterans
  • middle-aged nostalgia seekers
  • IT administrators
  • shoe buyers
  • library administrators
  • patients
  • product managers
  • RFID engineers
  • telecom engineers
  • business intelligence seekers
  • sales makers
  • entrepreneurs
  • pet owners

What are you waiting for?

Email Alex
quote of the moment

You don’t understand anything until you learn it more than one way.

—Marvin Minsky

Get inspired
Seattle building's reflection inside its own shadow.

Building reflected inside its own shadow, photographed in Seattle in 2010.

  • Whenever confounded with [a] user experience issue, I have sought out her expertise. She dives into every problem and comes up with the most logical/innovative solution (and I always wonder how she does it, and why I couldn't see it as clearly as she did). On top of all of that, she has one of the most creative minds when it comes to analytics... and humor. Alex is fun, unique, and a pleasure to work with.

    Jonathan Evans, Senior Interaction Designer and UX Researcher, Blink
    Classmates, 2008-2011

  • The Dell Jony Ives*.

    Subbu Rama, CEO, BitFusion
    Dell, 2013-2014

    *Pretty sure Subbu was exaggerating, but he did say this on multiple occasions. Subbu recommended me for my Platinum Award (personally approved by Michael Dell).

  • Alex's command of user-centered thinking and UX methodologies thoroughly impressed me. She always delivered clear and thoughtful wireframes, and was excellent at adapting them to feedback from stakeholders. Most of all, I was consistently impressed with Alex's command of complex taxonomies and information architecture design. She drove the UX design effort on the Cloud Marketplace, bringing abstract feature requirements into clearly articulated prototypes and wireframes that were critical to the realization of the product.

    Brian Taylor, Manager of UX Research, Rackspace
    Dell, 2014

  • One of the best product owners I have worked with.

    Geethika Gummadi, Sr. Project Leader, United Online
    Classmates, 2009-2011

  • I worked with Alex on some of the empirical aspects of her work. ...This was fascinating work, a different approach to our analytics. Alex was one of the most analytically sophisticated managers I've ever worked with, and she taught me a lot about the application of that technique to user experience analysis.

    Gregory Sawyer, Business Intelligence Architect,
    Classmates, 2009-2011

  • A unique blend of creative talent and business savvy and that equals results!

    Ellen Zeidler, Global Communications Leader, General Electric
    Texas Instruments, 2006-2008